What is SEO?

Published on May 9, 2017 ,

Every business can harness the power of SEO to drive more traffic to their websites, and increase leads and revenue.

This list of frequently asked questions is a great starting point to help guide you through the process.

HOW DOES SEO WORK?

SEO, also known as Search Engine Optimization, analyzes how search engines work, what people search for, and which keywords are effective for your target audience.

With SEO, your website’s visibility increases when search engines crawl your website. As they crawl your site, they index content to appear in the search engine results.

However, not all content is indexed. Search engines pick what content they will and won’t index as they go through the crawling process. Based on context, they begin to assign keywords to pages.

WHAT IS A KEYWORD?

A keyword is a search term a user types into search engines when they want to find something specific. A search term can be generic, broad, specific and long tail.

H3 Keyword Example

Let’s say you have an online brand that sells necklaces. A basic search term could be a necklace.

But, there’s a lot of ways you can interpret this keyword.

For example:

  • Necklace
  • Pearl Necklace
  • Necklace for girlfriend
  • How do I fix my broken necklace?
  • Necklace for sale

Keywords can be used to create new or update existing content; like blogs and product pages. This increases your website visibility and helps you reach your target audience.

WHAT IS A SEARCH ENGINE?

A search engine is an online directory people can search for people, places, and things on the Internet. The most well-known search engine is Google. Others include Bing, Yahoo, and Ask.

HOW CAN SEO HELP MY COMPANY?

SEO helps your business be found quickly and easily by potential customers. If you want to sell products on your website and need to drive customers towards it, then SEO can help. If your product pages are SEO optimized, your company and products appear higher in the search results.

HOW LONG DOES IT TAKE FOR SEO TO SHOW RESULTS?

SEO is a constant process.

It could take anywhere from several weeks to months for your SEO tactics to show the results you’re looking for.

WHAT IS THE DIFFERENCE BETWEEN PAID SEARCH & ORGANIC SEARCH?

Both are critical and have the same focus: to increase website traffic and connect with your target audience.

Organic Search Traffic

Organic Search is “free” traffic sent to your website from search engine results based on the content and coding of your site. Some examples include keywords, backlinking, and local citations.

Paid Search Traffic

A common paid search method is Pay-Per-Click (PPC) advertising.

You pay a fee to the website, social media platform, or search engine based on clicks, impressions, or other criteria. There are a wide variety of ways of targeting PPC advertising to reach the audience most relevant to your products and services.

Feel the SEO power, yet?

You’re almost there! For more tips on optimizing your website, contact our marketing gurus today. We can help your business grow into the powerful, successful company it was destined to be.

RELATED ARTICLES
Subscribe to Our Newsletter