Local SEO is a digital marketing strategy to improve how your business appears on popular search engines like Google. It focuses on localizing search engine results that are relevant to a user based on their current location. If you’re not using Local SEO, you could be missing out on a huge opportunity.
Increase Website Traffic, Customer Leads
Online listings through websites like Yelp, Yellow Pages, and Google, create visibility for your business. When users browse the internet, your company will populate on these listings, which increases awareness about your brand.
Reach Mobile Users
80% of people who search the internet use smartphones. Mobile devices drive geographically specific locations. If you are a dentist and have many competitors in your area, you want to use Local SEO to rank higher for mobile users.
Control/Update Incorrect Information
Incorrect information is misleading, but it could affect your credibility as a business with customers. With Local SEO, you control how your information appears. You update citations on Google and Yelp with an accurate name, phone, and address.
Link Building & Web Authority
Give your business authority on the web with link building. Search engines favor relevant and authoritative links between two trusted websites. For example, if you’re an artist, then a link from a local museum matters much more than from an irrelevant pet sitting website.
Need a LOCAL SEO Partner?
Strategy, LLC specializes in digital marketing and partners with you to improve your Local SEO tactics. Contact us today to get started.