$1M+ in a Single Quarter. New Locations to Match.
Kiddi Kollege is a multi-location early education center serving families across the Kansas City metro. Strategy has been their long-term marketing partner across multiple website builds, content marketing, social, and paid advertising. After years of supporting various marketing efforts, we launched their Google Ads program in March of 2024. Over the next two years, this tactic would generate over a million dollars of annual revenue in a single quarter. Because of this and their promotion campaign, Kiddi Kollege was able to reach their 90%-99% occupancy goals for all their locations, keep classrooms 80% full, and open new successful centers despite new franchises moving in. This is what compounding marketing looks like at scale.
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The Results
Across 26 months of running Google Ads (March 2024 – May 2026):
Lifetime value is based on Kiddi Kollege’s own figures: roughly $7,000 in annual revenue per enrolled student, with most families staying 3 to 4 years. “$1M+ in a single quarter” reflects revenue attributable to the Google Ads program during a recent reporting quarter.
Revenue / Single Quarter
Conversions / 26 Months
Per-Student Lifetime Value
Growth & New Buildings
Centers & Playgrounds Upgrades
Campaign Mix
The program runs four complementary campaigns, each capturing a different layer of intent:
| Campaign | Conversions | CPL |
|---|---|---|
| Brand Campaign | 792 | $58 |
| Performance Max (Pre-School) | 480 | $56 |
| Preschool (non-brand search) | 449 | $205 |
| Competitor Campaign | 120 | $77 |
| TOTAL | 1,841 | $95 blended |
The 22.59% click-through rate on the Brand campaign reflects extraordinary brand pull — Kansas City families are searching for Kiddi Kollege by name. Performance Max extends reach across YouTube, Display, and Discover at a $56 cost-per-lead. The Competitor campaign turns searches for La Petite, Primrose, Kiddie Academy, and Guidepost Montessori into Kiddi Kollege inquiries at $77 per lead.
The Story
PROBLEM
Kiddi Kollege had a strong reputation in the Kansas City metro and an established multi-location footprint — but growing enrollment depended on hoping families found them. Earlier paid efforts (social ads, in particular) hadn’t produced the consistent enrollment volume needed to justify capital investment in new buildings and new locations. They needed a paid acquisition channel they could plan a business around.
CHALLENGE ANALYSIS
Early childhood education is a high-stakes, high-consideration decision. Parents don’t pick an early education center the way they pick a restaurant — they research, compare, and visit before committing. National chains (La Petite, Primrose, Kiddie Academy, Guidepost Montessori) dominate the obvious search categories with deep budgets. To win at scale, Kiddi Kollege needed a campaign architecture that captured every layer of parent intent: people searching by name, people researching the category, people comparing to a competitor, and people in the middle of the funnel on YouTube and Display.
OUR SOLUTION
We had been working with Kiddi Kollege for years when these challenges arose, so they immediately came to us with their concerns. Because of our deep understanding of Kiddi Kollege and their needs, we were able to build a successful four-campaign program. Each campaign targeted a distinct state of the parent’s decision process.
The Brand campaign protects and converts the demand we’d already earned in the market. The Preschool campaign captures unbranded, top-of-funnel research searches. The Competitor campaign quietly puts Kiddi Kollege in front of parents researching the national chains. And Performance Max extends reach into YouTube, Display, and Discover for parents earlier in the journey. Each campaign is tuned weekly against enrollment-quality conversions, not vanity metrics.
But we didn’t stop there. Next, we helped launch a series of seasonal promotions that made Kiddi Kollege’s conversions spike. We crafted offers, ads, and website features to pull in additional leads and solidify the growth Kiddi Kollege was already seeing.
What Made the Numbers Work
Four decisions powered the scale of this program:
- Four-campaign full-funnel architecture. Brand, non-brand search, competitor conquest, and Performance Max — each campaign owns a different stage of the parent’s decision. Together they cover the entire enrollment funnel.
- Competitor conquest as a quiet growth engine. The Competitor campaign converts at a $77 cost-per-lead by intercepting parents researching La Petite, Primrose, Kiddie Academy, and Guidepost Montessori — a fraction of what those leads cost the national chains paying for their own brand terms.
- Designed for unit economics, not lead volume. With $7K in annual revenue per student and a 3–4 year average enrollment, every lead represents $21K–$28K in potential lifetime value. Even at a $205 cost-per-lead on the non-brand Preschool campaign, the math is overwhelmingly profitable — and we tune the campaign accordingly.
- A two-year compounding partnership. Strategy has worked with Kiddi Kollege across multiple website builds, content marketing, and social — long before Google Ads launched in March 2024. The ad program inherited that ecosystem of strong web content, brand search demand, and operational excellence. Each piece reinforces the others.
TOP-PERFORMING KEYWORD
“Kiddi Kollege”
169.7 conversions from the brand search term alone, at a $69 cost-per-lead — the clearest possible signal of how much demand the broader marketing program has built.
The Bottom Line
Kiddi Kollege has invested in Google Ads with Strategy over the past 26 months. That spend produced 1,841 conversions, generated over $1 million in annual revenue in a single recent quarter, and contributed to multiple millions in cumulative attributed revenue. Most importantly, it has translated into outcomes that no spreadsheet fully captures: new buildings built, new locations opened, and more Kansas City families served. This is what a marketing program looks like when it gets to compound for years — and when an agency’s work is treated as a growth investment, not an expense line.
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