7,000+ Conversions at $8 Each Across Multiple Locations
LeBlanc & Associates is one of the Kansas City metro’s most established pediatric dental practices, with multiple locations serving families across the area. Strategy has been their marketing partner for more than five years — producing high-quality content and managing their PPC program. The PPC results below are the harvest of all that integrated work: a Google Ads program running at $8.08 blended cost-per-conversion across more than 7,000 conversions in 28 months — supporting practice stability despite industry decline and new corporate competition. When other pediatric dentists were closing their doors, LeBlanc & Associates was opening a new location.
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The Results
Verified Google Ads performance across 28 months (Feb 1, 2024 – May 25, 2026):
Conversion counts include both new-patient inquiries and existing-patient touchpoints (appointment-related searches, location lookups). The Dentist and Performance Max campaigns drive new-patient acquisition at a $12–$28 cost-per-lead — exceptional for healthcare. The Brand campaign captures the existing demand the broader marketing program has built, at a remarkable $2.25 per conversion.
TOTAL CONVERSIONS
BLENDED COST / LEAD
MARKETING PARTNER
KC METRO COVERAGE
Campaign Mix
Three campaigns work together to capture the entire patient-acquisition funnel:
| Campaign | Conversions | CPL |
|---|---|---|
| Brand (LeBlanc) | 4,478 | $2.25 |
| Performance Max | 1,681 | $12.42 |
| Dentist (non-brand search) | 952 | $27.81 |
| TOTAL | 7,111 | $8.08 blended |
A 31.55% click-through rate on the Brand campaign is a category-leading number — it reflects extraordinary brand awareness that the broader marketing program has built over the years. People in the Kansas City metro are searching for LeBlanc & Associates by name. Google Ads catches that demand at $2.25 per conversion and routes it directly to the practice. Meanwhile, non-brand search and Performance Max do the actual new-patient acquisition work.
The Story
PROBLEM
Pediatric dentistry is a relationship-driven business in a fragmented local market. Families pick their kids’ dentist carefully and tend to stay loyal for years. LeBlanc & Associates had built a strong reputation across the Kansas City metro and grown to multiple locations — but sustaining that growth required consistently filling new-patient pipelines across every location and being top-of-mind for parents who hadn’t yet decided.
CHALLENGE ANALYSIS
Healthcare PPC is notoriously expensive. Pediatric dental keywords are competitive, with corporate dental groups and DSO-backed practices bidding aggressively. To run an efficient program at LeBlanc’s scale, every dollar had to be tuned — and the work had to integrate with the website, content, social, and direct mail programs already in market. Sloppy PPC in healthcare burns budget fast.
SOLUTION ANALYSIS
We built a three-campaign structure tuned to LeBlanc’s reality: a Brand campaign to harvest the demand the rest of the marketing program creates, a non-brand Dentist campaign to win net-new patient searches with disciplined targeting, and Performance Max to extend reach into YouTube, Display, and Discover at the awareness end of the funnel. We layered in geo-targeting to cover every location — Olathe, Prairie Village, Overland Park, and beyond — and tuned weekly against new-patient quality, not just volume.
What Made the Numbers Work
Four decisions powered the efficiency of this program:
- PPC as a harvest layer on top of integrated marketing. Brand demand was built by supporting website, direct mail, social, and content efforts. PPC then captures it at $2.25 per conversion — a number you can only earn when the rest of the marketing program has done its job.
- Three-campaign full-funnel architecture. Brand for demand capture. Dentist (non-brand) for net-new acquisition. Performance Max for upper-funnel reach. Each campaign owns a different layer; together they cover the entire patient journey.
- Geo-targeted multi-location coverage. Keyword and ad targeting hit every neighborhood LeBlanc serves — Olathe, Prairie Village, Overland Park, and beyond — so families searching for a pediatric dentist in their specific area find LeBlanc first.
- Healthcare-grade discipline. Pediatric dental keywords are expensive and competitive. We optimized weekly against new-patient quality, not vanity click metrics — keeping non-brand CPL at $27.81 in a category where $75–$150 is common.
TOP-PERFORMING KEYWORD
“LeBlanc and Associates”
1,763 conversions from the brand search term alone, at a $2.29 cost-per-conversion — the clearest possible signal of how much demand the broader marketing program has built.
The Bottom Line
LeBlanc & Associates has invested in Google Ads with Strategy across 28 months. That spend produced 7,111 conversions at a blended $8.08 cost-per-conversion — supporting strong year-over-year patient and revenue growth across multiple Kansas City locations. Just as importantly, the PPC program is a snapshot of something bigger: a five-plus-year integrated marketing partnership where websites, content, social, direct mail, and paid advertising all reinforce each other. The PPC numbers are this efficient because everything else in the program is working too — and that’s exactly how compounding marketing is supposed to feel.
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