Effective SEO these days requires a multi-layered series of tactics that include content development, keyword research, Meta optimization, and backlinks.
A backlink, links to your website from another website to build authority, and it’s essential for any SEO strategy.
Quality backlinks are links that point to your website from another website with higher page authority than your current site.
Google shows customers (the searcher) the best search results possible and one way it does this is by ranking sites by their authority.
So when you’re looking to add new sites to your backlink strategy, make sure that you select sites that have a higher page rank than your site.
There are many ways you get ad high-quality backlinks to your site.
For instance, try the following:
For more tips on improving your backlinking strategy, visit Backlinko.
Like all other SEO tactics, people have tried to “hack” the system by overstepping boundaries established by the search engines.
Backlinking is no different.
When people realized that the engines were using backlinks to measure relevance, some SEO companies created huge networks of directory sites or microsites and then linked their customers to these sites and overnight the client site went from a few organic backlinks to literally tens of thousands of backlinks.
It didn’t take long for the engines to wise up to these tactics.
Through recent algorithm updates, sites who engage in this backlink spamming technique are severally punished in their rankings and in some cases removed altogether.
So, to avoid looking like a backlink spammer to the engines make sure you follow these simple tips:
When it comes to SEO, always keep your tactics above board and within the guidelines established by the search engines.
SEO and digital marketing can produce phenomenal results for your organization but it takes time and hard work. If you need help with your SEO or digital marketing, contact us today to get started.
Sign up for our newsletter to receive
free marketing and technology insights.
Learn tips and tricks to improve your site’s search ranking, including keyword research, on-page SEO, backlink strategies, and local SEO.
Every business can harness the power of Search Engine Optimization (SEO) to drive more traffic to their website, and increase leads and revenue. But what does that really mean?