Google’s at it again: more algorithm changes. They keep us media specialists on our toes, but there a few things that website owners should understand so they, too, can stay on top of what works and what doesn’t. Google’s newest algorithm search creature is called “Hummingbird.” Sweet little name for a beast of a sorting system!
Google is always trying to return better, more relatable search results and to do so it needs a powerful sorting system for the billions of websites out there on the Internet. There are more than 200 things that Google – through the eyes of Hummingbird – uses to rank pages in searches. This entire overhaul, not just an update to the old system as has been before, means bigger and better things are utilized in sorting.
What does this mean for you, the website owner? In a nutshell, it means you need your Webmaster to know that the content of your site has to be relatable, reliable, and really, really current. Google is now relying on “conversational” style searching. If you have used a smart phone in the last couple of years, then you have already been taking part of conversational-style searching. You ask it a question, and it retrieves an answer based on how you asked your question. Keywords are still very important, but Hummingbird now takes into account the entire search phrase meaning.
Google was using this system a bit already, but in limited areas. Now it uses it across the billions of web pages that exist alongside yours. That’s why your website, in its entire splendor, needs to have original, current, relevant content. Make sure your site is telling the world that the stuff you have is the stuff they are looking for and your site should ease into this just fine.
If you’d like to read more about this new birdie, you can read it here on Google’s official blog about these changes. If you would rather work with a media company who can make sure your site meets the new requirements, Strategy LLC is ready to help. Give us a call at 888.299.9459.
Enjoy content from Strategy Marketing? Make us one of your preferred sources on Google.
