Have you heard the buzz about growth hacking?
Growth hacking began as a response to new companies who had little to no capital or experience in traditional marketing. The companies were forced to create innovative and grassroots marketing campaigns hoping to go viral and get the word out about their products and services.
HOW TO IMPLEMENT GROWTH HACKING TECHNIQUES
Focus on innovation, scalability, and user engagement.
Growth hacking requires thinking outside of the box and looking for growth patterns in data you already have. How can you encourage customers to connect to your organization as well as each other?
The only way a campaign can go viral is if your customers join the conversation.
CREATE A PLAN FOR POTENTIAL GROWTH
Assume the tactics you execute will generate growth.
You’ve got one opportunity to impress and win new customers. Make sure their first experience is an awesome one!
ACQUIRE USERS
Acquire new customers with every means at your disposal.
Use email, postal, web, social, hats, shirts, e-books, you name it, to find and generate new users. Also, encourage your current customers to evangelize your organization.
MAKE IT EASY TO JOIN
People want to be a part of something.
Make it as easy as possible for customers to connect with you. For example, if you have a website or are at a trade show, have a sign-up form handy for people to share their information.
RETAIN YOUR CUSTOMERS
Keep in contact with your customers and keep communication engaging and friendly. Find ways to bring humor into their lives. Make it fun to stay connected with your brand.
GO VIRAL
Take risks and find a way to hack the growth of your company through innovation and creativity.
Don’t be afraid to fail at trying some crazy and off-the-wall ideas. Continually measure and analyze your efforts, keep and enhance the methods that work and trash the ones that don’t.
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