Profile
The Purple Carat originated in 2015 by a K-State family passionate for the color purple that is deeply rooted within the Manhattan, Kansas community. Proud of the rich legacy of mid-western values and strong work ethic of this great institution, they produced a unique and elegant jewelry line that allows K-state graduates, friends, and family to proudly support their passion for purple.
Objective
The Purple Carat partnered with Strategy in 2015 to launch a new website that would highlight their brand identity and connect their customer base to a fully integrated e-commerce system.
The Process
Our goal is to help businesses accomplish their objectives through web development and design, branding, marketing, and more. Our process is responsive and collaborative as we developed a personalized strategy that clearly communicates what’s unique about their company.
Our staff created a set of concepts for The Purple Carat so we that we were able to adjust and work together during the entire process. For a starting point, we adjusted their logo to represent the value they provide to their customers. From the font to the color, we stylized their brand identity to express the personality of the company.
Results:
We tailored their brand and website with the help of WordPress, FoxyCart, and FoxyPress. With its multidimensional, accessible interface, WordPress allowed us to customize their website and shape their brand identity to reflect the vision of company.
To maximize the functionality of the website, we integrated FoxyCart and FoxyPress, a free shopping cart and product management tool, for The Purple Carat to sell their jewelry in a flexible, secure e-commerce platform.
Notable Functions:
- Full online store
- Multi-option products w/dynamic product behaviors
- Product and filters
- PCI Compliance
- Blog
- Shopping Cart
- Logo
- Website Design
- E-Commerce Setup & Consulting
In the end, we successfully optimized their brand identity and created a website that allowed for the elegant jewelry products to speak for themselves.
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