Bring Your Brand to Life: A Case Study

Great Plains Oral & Maxillofacial Surgery

Great Plains Oral and Maxillofacial Surgery is a comprehensive oral and facial surgical practice in Olathe, Kansas. They provide exceptional personalized patient care for oral and maxillofacial treatment, including procedures such as dental implants and wisdom teeth removal.

Objectives

Like many new business owners, Great Plains Oral and Maxillofacial Surgery wanted to grow their practice. They sought new customers but they didn’t have a website, a logo, or any promotional materials to get their business recognized. That’s where Strategy came in. In 2013, we worked with them to launch their business and bring their brand to life.

Together, our goals were to:

• Increase brand awareness
• Build a custom website that educates and informs customers
• Grow social engagement through social posting and pay-per-click advertising
• Create a logo and collateral material that supports their brand messaging and identity

The Process

Good brands don’t just happen. Marketing is a process that involves strategic planning and execution.

Discovery: We learned about Great Plains Oral and Maxillofacial Surgery’s desired culture and core values to determine the client’s needs and direction of work.

Strategy: From the discovery phase we created detailed documentation including a message framework and a content plan to organize the architecture of the project.

Branding: Once we determined the framework of the project, our team began the process of turning ideas into reality. We developed a logo and other assets for their brand identity.

Execution: We created branded assets such as a website and collateral materials (business cards, referral and prescription pads, letterheads, envelopes, etc.) for Great Plains Oral and Maxillofacial Surgery to use in the office and for promotion.

Analysis & Adjustment: After the execution phase of the project, in order to gain awareness about the business and services they provide, we helped boost their online presence. We used pay-per-click campaigns that helped drive traffic to their website and increase customers.

Scope of Work

Our scope of work included:

• Custom website
• Social media branding
• Business cards
• Letterheads & envelopes
• Logo design
• Referral & prescription pads
• Educational blogs
• Magnetic name tags
• Message framework
• Content plan
• Social media writing/posting
• Social graphics
• Pay-per-click advertising

The Results

Need to bring your brand to life, increase leads, or drive traffic to your website? Strategy specializes in marketing, design, web development, technology, and more. Let’s work together.