You have a marketing budget and you are using it wisely. You’ve got an expanded website, you send out newsletters, your branding is superb. But what can you do for free? Want to know 7 things that make great impact? We are sure you do! What business doesn’t want FREE things to help their marketing strategy? Free is awesome and these 7 things are simple on top of free!
1. Offer free workshops and classes in your local area.
This one may seem difficult at first glance, but it doesn’t have to be, nor does it have to be big or elaborate. Bring people in for a Saturday morning class or workshop showcasing your items and services. Let them try them out when possible. “Hands on” translates into sales most of the time.
2. Create or become a part of a charitable event that you are passionate about.
Whatever your heart is passionate about personally can translate into your business world easily, simply because you can’t leave your passion to help others at home for the workday. So take your business and any employees who want to participate, and join in a charitable event that will make a difference in someone’s life. Your presence will have a big impact on your business.
3. Give advice and tips.
Write about how your services or products can help everyday life and post them on your website and social media outlets regularly. Become the expert they are looking for when they have a question.
4. Ask for referrals.
If your business comes up in conversations with friends, family, and colleagues, don’t forget to ask if they know anyone who might be interested in your products and services. And give them some business cards to pass along to those they meet along the way who would need exactly what you offer.
5. Offer current loyal customers incentives and rewards.
Give your best customers access to a private membership page on your website that gives them even further advice or suggestions (this is especially effective for service providers). Maybe you have a product that could be given away as a prize in your e-newsletters. Or your business might already partner with another company that has incentive giveaways that would enhance your products. Ask them if they’d like to sponsor a giveaway.
6. Update your website frequently.
We don’t mean every week so it confuses people, but it is a great business practice to keep your website fresh and moving. This may not be completely free if you hire a media specialty company (we understand many companies need one and that is why we exist), however, your input on ideas, photo submissions, product updates, event notices, and company news are free to supply. Your input will help keep your website current.
7. Ask for product reviews.
You already know whom your happiest, loyal customers are, so why not ask them to write a review? Include this on your website and social media outlets to let others know what the real world thinks about your products and services.
Time for another Strategy SUPER TIP: Customer service is the best free marketing strategy by far. Make your customers feel like you appreciate them above and beyond the norm, and they will tell everyone they know!
For more business marketing tips visit our blog and sign up for our e-newsletters. They are filled with tips! (see #3 above!)
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