Inbound and outbound links still have a degree of importance as far as search engines are concerned – mainly to the degree that the links show legitimacy and authority. Even if your business is not very large, the links you produce will help you gain a prominent web presence over time.

Inbound links, those that point from another website to your website, mean that others find the information, products, and services you have to offer of great value. Your content will have a huge impact on whether or not you produce legitimate inbound links. Make your content informative and helpful. Don’t resort to “quick” link building tactics; the search engines will penalize your site rankings.


Make personal connections with well-known companies that can support your business by providing legitimate inbound links. Apply to write guest articles on their sites when possible, comment on their forums and blogs, and make yourself known.

Outbound links, those that you include on your site pages, should not only link to your other pages, blog, and websites, but also to other websites where you find valuable information which relates to supporting your business. Your clients will trust you even more if you share information with them that helps meet the need they are looking to fill.


Make certain the outbound links you insert are always relevant to your content and business offerings. The connection must make sense to your readers and tip off the search engines that you know what you are talking about.

The right inbound and outbound links will make you the “go-to” person in your industry. Take advantage of them!

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