Your content matters, and it’s important to develop an overall content strategy to support your marketing and business plans. Start with these basic ideas.

The internet is just one part of the marketing platform you should adopt. Local clients still want hard copy ads, television and radio ads, and giveaway marketing items.

Use both inbound and outbound links to build authority and connections. Even if your business is not large, the links you produce will help you gain a prominent web presence over time.

Getting a new website is a lot like a buying a car: there are many options available to you, and what you get will depend upon what you spend.