Aligning marketing goals with business goals and budget is an important process. Strategy offers marketing services to fit your goals and budget.
82% of people use a smartphone when searching for a local business on Google, but are potential and current customers finding your business online? It’s time to win with Google My Business.
Every business has challenges, but for nonprofit organizations, their challenges are especially staggering. However, with the right marketing strategies in place, nonprofits can secure the funding they need to serve and grow.
Email marketing is a useful tool for any business, and is known to provide high ROI and improve customer retention. Learn how to get the most out of your marketing spend with email campaigns...
While you were busy building your business, your website may be left behind. Here are 5 reasons why your website is not working for you, and how you can fix it.
How can you achieve your growth goals with limited budget, staff, and time? Learn how to pick the right marketing partner with insider info straight from our marketing customers.
Build a framework for your customer's journey that helps with your branding and content development.
What is marketing? And why is it important for your business? Marketing can help you convey your brand's value, connect with customers, and increase leads.
Learn how to measure the value your website generates like a Google expert using free tools.
Don’t rush to cut your blog out of your marketing plan just yet. Here are 3 benefits of blogging for business help you win new customers.
Learn how to evaluate your online marketing, including understanding Google ranking, conducting a traffic analysis, and measuring ROI.
Customer relationships are essential to your business's overall success. Build and maintain your customer relations with these 5 simple tips.
When Marketing and Sales teams work together, the outcome is powerful. Learn how these two forces can help increase leads and conversions.
Whether you're a social media expert or just starting out, we've got some tips to help you take the next step in effectively utilizing various social media outlets to make your business more successful.
Graphics of all kinds are essential for your company’s marketing strategy plan. Why? Because people are more inclined to see images and remember them over even the simplest call-to-action words.
First impressions matter, especially in business. Graphics are an important part of your communication strategy, allowing you to show rather than tell. As you build your brand, your logo needs to be memorable.
Build brand awareness, boost your social media presence, and rank higher on search engine results with a video marketing strategy.
Branding goes way beyond just a logo or graphic element. When you think about your brand, you really want to think about your entire customer experience.
Use Instagram for business to reach new customers, promote brand awareness, and build your social media presence. Try these 5 tips to get started.
Developing a successful marketing plan can help your business make informed decisions and prioritize goals.
Your content matters, and it's important to develop an overall content strategy to support your marketing and business plans. Start with these basic ideas.
Your brand needs a competitive edge. It needs to communicate who you are, what you do, and leave a lasting impression, especially at promotional events like trade shows, seminars, and open houses.
Starting a new business? Follow these 5 company marketing strategies to get your business noticed, connect with the right customers, and increase sales.
Local SEO is a digital marketing strategy to improve how your business appears on popular search engines like Google. If you're not using Local SEO, you could be missing out on a huge opportunity.
A great bartender serves more than drinks, rather they are the ultimate brand experience. Here's what bartending has taught me about marketing.
Need to bring your brand to life? Check out Strategy's recent case study where we helped our client grow their promotional materials and increase leads.
A marketing persona will help you understand your target audience or market. Learn more about how a persona can be used to develop marketing strategies.
Strategy partnered with Austin Hardware to develop and execute a marketing plan with multiple components designed to support organizational growth and the launch of their e-commerce website with over 15,000 parts.
Blogging is used to build trust with current clients, make it easier for potential new clients to find you, and is a great way to engage with the community and convert website visitors into...
Google AdWords Express is quick and convenient, and for all business owners, that is enticing. But is convenience a solid return on your investment, or is the taking the time with Google AdWords?
There are many pay-per-click advertising options for each business to choose from. But what is the best platform to meet your advertising goals? Here are some quick comparisons of Facebook and Google.
Facebook makes advertising more effective than ever with unprecedented ad targeting potential. Here are 5 reasons why you should advertise on Facebook.
Search Engine Optimization is a critical part of marketing, but takes time for it to build. Do you know the benefits of Google AdWords to help you engage the online community, increasing your traffic?
A regularly updated blog is a great way to engage website visitors with relevant content. The tips we've outlined should get you started on crafting a blog that will engage and retain readers.
There are 6 types of photos you need to increase your website traffic and enhance your search engine rankings. Luckily, we have some quick tips on what is needed to enhance your digital content.
Sometimes learning about a new subject can be overwhelming. But, in today’s digital environment, the use of infographics helps businesses promote services and create brand awareness without making the user work so hard.
“What’s the ROI?” is a frequently asked marketing question. We'll help explain the best ways to measure the ROI of your marketing and build a plan that works for your business.
Implementing easy marketing ideas can be as fun as creating products and services for your business. We have tons of easy, quick marketing ideas to get your business noticed by more people.
With the amount of competition for any industry, you want your business to stand out. Make an impact on your customer with these new trends.
Start sending out a monthly or weekly email newsletter to your clients and customers to engage, inform, and make them want to click and buy.
Your website is nearly done. But have you considered the questions your customers would likely ask? Set up the site so it is quickly and easily navigated, prompting customers to return.
Why is “what’s trending” important for your company? Because “what’s trending” is where you will find the people – read “potential customers.” Our take on the Top Marketing Trends for 2014.
The time when people turned off the “show images” button in their email is nearly gone. Images and videos are not only turned on in e-newsletters they are expected!
You have a marketing budget and are using it wisely. But what can you do for free? Free is awesome and these 7 things are simple on top of free!
Humans love pictures. They bring back memories, turn our frowns to smiles, remind us of loved ones, and make us want something we don't have. Why not give your company a useable, online photo...
You’ve heard the saying, “too much of a good thing…,” right? When designing your website marketing strategy, "too much" is overwhelming to your clients and customers. Think simple - especially for mobile devices.
The internet is just one part of the marketing platform you should adopt. Local clients still want hard copy ads, television and radio ads, and giveaway marketing items.
Could your organization benefit from growth hacking? Ready to think outside of the box and bust the doors open on your marketing efforts?
You want to share just enough to give the customer what they are looking for, but not so much that they lose interest in what you are sharing. But how do you do that...
Use both inbound and outbound links to build authority and connections. Even if your business is not large, the links you produce will help you gain a prominent web presence over time.