3X TRAFFIC IN ONE MONTH WITH A NEW WEBSITE
Victor Construction had a brochure website generating little traffic and less leads. We helped them put together a new website that tripled their website’s traffic in the first month. Keep reading to learn how we did it.
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The Problem, Challenge, and Solution
See how we broke down the issues and planned a great solution.
PROBLEM ANALYSIS
The company was two years old and struggling to grow in the competitive Kansas City market. Their primary method of lead generation was door knocking in local neighborhoods. They had a one page website with a brief overview of their services, but the website wasn’t helping get leads. Worse, it didn’t help convert leads from door knocking efforts.
CHALLENGE ANALYSIS
Budget was a major concern. Victor didn’t have funds for a huge custom website or to run extensive marketing campaigns after launch. The website and its SEO marketing strategy would have to stand on its own until enough leads came in to fund additional marketing efforts.
SOLUTION ANALYSIS
A streamlined website using our Strategy Platform was the answer. It would be small and lightweight to fit within budget, but still pack a powerful SEO optimization strategy. Plus, we could improve the existing brochure site’s messaging to better speak to Victor’s target customers.
Developing the Strategy
A great marketing strategy starts by addressing a business’ unique problems and the challenges causing those problems. We established the target market and ensured the strategies we used would target that market where they spend time on the web.
TARGET AUDIENCES
- Kansas City and Johnson County home owners
- Local business owners
- Churches and Christian organizations
THE APPROACH
We sat down with Victor to understand their client and their services. Through meetings with key leadership team members we helped them clarify their message and focus on an ideal client. Then we applied the new messaging to their website. Using the Strategy Platform, we created a beautiful website that looks custom at a budget price.
Results for Victor Construction
The numbers tell the story! Take a look at these powerful results:
Data is from first month after site launch compared to previous month: December 23, 2024 -January 31, 2025 vs November 11 – December 20, 2024.
3X TOTAL TRAFFIC
The new site increased traffic by 202%! Triple the traffic is exactly what Victor was looking for.
NEW USERS UP 213%
Not only is Victor getting more traffic than ever before, but it is all new visitors who could be new customers.
SITE EVENTS UP 91%
The new site is engaging, interactive, and beautiful. When people reach it they engage like never before.
Interested in results like these for your business? Book a call to see if you’re a good fit for our marketing program.