Table of Contents
Useful, meaningful content should be at the heart of your marketing endeavors. Start your content marketing strategy by identifying business goals.
Are you trying to increase brand awareness? Sell more products?
Who is the customer? What are their pain points? What is the purchase process? What content will support the process? How will we use social media to address each stage?
Here’s a simple chart that will help you map content to the purchase process.
Check out the list below of content types and take an inventory of what you have, and can start using immediately, and what needs to be developed.
Pick one piece of content and get started. Consider what platforms you can use to repurpose your content. Try social media posts, blogs, or special offers. Build a project plan to support your goals.
Want help with your content strategy?
Strategy helps customers develop marketing plans, content strategies, and content assets like video, key messages, photography and more…contact us today to get started!