Instagram is a social media platform that enables you to share pictures and videos directly with the online community.

It’s easy to use and increases exposure to new customers – all from the convenience of your mobile phone.

Whether you have an online store, a fashion influencer, or a vegan food blogger, your business can benefit from using Instagram.

Consider these 5 ways to build your business and expand your customer reach:

1. Connect to Other Social Media Networks

Make the most of the existing networks by connecting Instagram to your Facebook, Twitter, Tumblr, and Flickr accounts.

Connecting the accounts allows you to easily cross-post between social media platforms, helps extend your social reach, and instantly delivers fresh content to all of your networks.

2. Engage with Your Instagram Community

Join the conversation on Instagram.

Take the time to get to know your followers and your potential followers. Be genuine. Listen and respond. Comment, follow, like, and repeat.

Engaging with the Instagram community shows personality and builds brand loyalty.

3. #Hashtag & #HashtagSomeMore

Explore popular hashtags and industry trends.

Hashtags make it easier for people to find you and can help drive sales. Hashtags makes your company more accessible for Instagram users.

Put hashtags in the Instagram caption to provide context and value to your audience.

Do research on your competitors and develop a short keyword list. Make sure to include relevant search terms, unique offers, and your company’s name.

4. Stand Out Visually with Quality

Post eye-catching graphics, photos, or videos with Instagram’s filter and editing capabilities.

Use your brand guidelines as inspiration for colors, iconography, and more.

Types of posts could include:

  • Behind the scenes
  • Offers and promotions
  • Giveaways and contests
  • Products and services

Since Instagram is a visual medium, it’s important to show your customers exactly what you have to offer. But keep in mind not to oversaturate or heavily edit your photos because it can alter the integrity of your brand.

5. Be Consistent

Be consistent with your posts, but don’t overdo it.

Educate your clients with meaningful content. If your business will be offering a great discount next month, give sneak peaks ahead of time.

And finally, set a schedule and stick to it. A posting system like Hootsuite or Buffer can help automate the process.

Need help?

Need help getting started with Instagram or content development? Strategy can develop a visual plan for Instagram to get your business noticed, contact us today!


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