How to Brand Your Business at Promotional Events

Published on January 16, 2017 , ,

Your brand needs a competitive edge. It needs to communicate who you are, what you do, and leave a lasting impression. This is especially true at promotional events like trade shows, seminars, and open houses.

To have a successful event, increase event attendance, and set yourself apart from competitors, follow these tips:

Develop an Event Marketing Strategy

A successful event starts with a good marketing strategy. Consider the goal of your event. Do you want to generate leads? Network with professionals? Showcase your products and services? Whatever your goals, a well-developed event marketing strategy can help increase brand awareness and attendance.

Start planning months before the event. Develop a theme to use in event materials that highlight the benefits of attending. Consider a wide variety of tactics, including direct mail, blogs, emails, and social posts. Make sure all event materials feature your business and event details like location, time, and registration information.

Create Branded Promotional Materials

Banner DesignA good brand is cohesive, has visually pleasing graphic design, and highlights the look and feel of your business.

Collateral materials such as brochures, business cards, tablecloths, backdrops, signage, and other items strengthen your brand, provide helpful information about your services, and connect with customers. Collateral materials and giveaways like pens, or USB drives, makes your business memorable.

Continue the Brand Conversation

Branding MicrositeAll events allow for great networking opportunities. Have a newsletter sign up at your event to continue the brand conversation.

Create a series of emails that engage and keeps the reader informed. One email could thank them for attending and ask them to leave you a review on Facebook and Google. Another email could have an exclusive offer for new customers.

For example, if you’re a dentist, a follow up email could be for a discount offer on a teeth whitening service. Making this extra effort peaks interest and can turn into more leads and conversions.

Give your Brand a Boost at Promotional Events with Strategy

Whether you need business cards, tablecloths, or brochures, we can help create a theme and develop an event marketing strategy to build your brand and increase attendance.

Contact us today to get started on a promotional strategy that gets results and meets your business goal.

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