How to Avoid Belly Flops
Not knowing your company’s story, or how it connects to your customers, means the difference between your brand belly-flopping or scoring the perfect “10.” Consider these branding insights.
Make Your Brand Holy
Let’s say you’re Coca Cola launching an email campaign. Would you choose red or blue for your design?
Red is the correct answer. If you answered blue, well that’s more of a Pepsi thing. This one detail makes a world of difference for a brand’s identity. Which is why we recommend establishing a brand guide. Everything from your logos, fonts, colors, taglines, and tone are the elements of your brand’s DNA. With a brand guide, you keep your brand holy and consistent across all channels.
Mingle on Social Media
Okay, so we know this one isn’t obvious, but here’s the deal: your target audience has a preferred place they like to hang out…digitally. Maybe they only visit your website on their mobile phone. Maybe they’re Twitter junkies or only engage online via LinkedIn.
If you aren’t where they are, then your brand is ineffectual no matter how well thought out, beautiful, consistent, or analyzed it is.
So, this step is easy: basically, figure out where your people are hanging out online and make sure you’re there. Consistently. Generously. Obviously.
Partner for Success
Branding is an ever-changing landscape that can be full of business quicksand if you aren’t keeping up with what’s new and changing.
You have a couple of options.
- The internet is your virtual library full of information, blogs, and articles that can give you tips and ideas. Take a few minutes a day, or an hour or two a week, to search out and read up on your current branding topics.
- Work with a partner who is knowledgeable and understands branding. Businesses of all shapes and sizes partner with us to help them stay ahead in the branding landscape. We’d love to chat if you’re interested.
Learning from someone who’s been where you want to go can mean the difference between wandering around in confusion and frustration and having a smooth journey full of exciting growth. Contact us today to see how you can take your branding to the next level.
