In a world where marketing your business can make or break your success, you shouldn’t hold back. Whether this is your first year in business, or you’ve been in it for a while, developing a marketing strategy is crucial to growth.

Follow these5 starter steps to creating company marketing strategy.

1. Determine Unique Selling Proposition

What is unique about your company, services, or products? What sets you apart from all the rest? What appeals to your target audience? Get started by brainstorming:

  • List the features and benefits that are unique about your product or service.
  • Identify aspects of your product or service that your competitors don’t offer
  • Develop short phrases about your unique product or service

Your USP will help guide you through the next 4 steps.

2. Choose a Target Consumer

Pick a main target group and tailor your brand messaging to fit that demographic.

Choosing a specific target market doesn’t necessarily mean you’re excluding others who don’t fit the criteria. It just allows you to focus on specific marketing campaigns and reach out to those who are most likely to use your business.

Consider these tips as a starting point:

  • Check the competition.
  • Who is interacting with their services?
  • What kind of messaging do they use to appeal to customers?
  • Develop marketing personas.
  • Who would benefit from your USP?

3. Explore Benefits

What is it about your products and services appeals to your target audience?

Explore the benefits of your products and services. Why should your target audience choose you over the competitors?

4. Set Goals

Do you want to build brand awareness? Acquire new customers? Network with professionals? Your goals will help you make smarter decisions about your marketing endeavors.

5. Decide Where to Market

You’ve set goals, now execute them.

Your benefits, products, and services will help determine how and where your market the company.

Have an upcoming tradeshow? Flyers, brochures, and business cards will help you extend your reach.

Need to increase traffic to your e-commerce site? Consider targeting your audience through pay-per-click campaigns.

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Need help developing your marketing strategy? We can help accomplish your business objectives. Contact us today.

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