Sometimes learning about a new subject can be overwhelming.
Think back to the days spent in the classroom scanning through books filled with nothing but text. You may have even skipped over a few pages to get to the end.
Absorbing all those words can be boring, right? That’s where infographics come in.
What are Infographics?
Infographics are a creative way to share ideas, tell a story, educate, and inform readers. It’s all about the ‘show’ and with a splash of ‘telling.’
It highlights information in a stylized art including images, colors, movement, and content to grab the reader’s attention.
And because of their appealing layout, infographics can play an important part of your content marketing.
Content Marketing with Infographics
If you’re a business with a lot of content, use infographics to inform, educate, and promote products and services.
It makes content easily accessible, more persuasive, and memorable. You’ll be able to quickly connect to your customers while engaging them.
You can use infographics as part of your social media plan or can have them printed for your waiting room.
Let’s look at some examples. 
Jenkins & LeBlanc
Here’s an infographic we created for pediatric dentists, Jenkins & LeBlanc
The design blends color, images, and text to keep the reader engaged.
The infographic is specifically designed to educate children and parents about the importance of oral hygiene. It’s simple ABC format is relatable for young children and invites them to learn oral care tips.
Great Plains Oral and Maxillofacial Surgery
In comparison, the infographic below for Great Plains Oral and Maxillofacial Surgery was created for an older audience.
Its content differs from the Jenkins & LeBlanc example based on the unique target audience and complexity of the subject matter about dental implants and bridges.
To guide the audience, the infographic clearly divides the content into an eye-catching layout with its use of few colors, icon images, and sub headers to help the format of content.
Remember the purpose of an infographic is to display information that is relevant to the customer and their purchase decision in a way which is easy to understand and visually pleasing.
Need Help Communicating Your Product and Services?
What information could you communicate via an infographic? Contact us today, we’d love to help you build your business.
