Taking Your Brand to the Web
How to Keep Your Brand Alive Online
So, you’ve finally figured out your brand story. You’ve learned some lessons along the way.
Your Website Is Your Sales Team
Would you hire a salesperson, spend time with them for 6-8 weeks, then not talk to them for 2 or 3 years – or longer? Of course not! Yet, that’s how many businesses treat their websites.
Remember, your website is usually the first interaction a person has with your business. If it’s hard to navigate, outdated, or unusable on a mobile device, people will assume your business is the same way and move on to a site that’s easy to use.
Keep your website up-to-date and user friendly, and you’ll see a return on your investment.
Give Your Site a Voice
While a beautiful design may entice visitors to explore your site, search engines won’t find it – and visitors won’t stay – if you don’t have meaningful, engaging content. Your website offers lots of opportunities to discuss your brand in-depth and provide helpful information.
Blogging, for example, is a great way to show off your industry knowledge while helping position you as an expert. If writing isn’t your cup of tea, consider outsourcing the work to a marketing agency like Strategy.
Pay for the Quick Wins
When you first create a website, it can take a while for the search engines to find it and begin to rank it well. There are a host of ways to generate organic traffic (traffic to your site that doesn’t come through paid advertising).
While you’re waiting for the organic traffic to pick up, you can generate traffic through paid ads on Facebook and Google. Paid traffic can get visitors to your site and has been proven to give our clients an immediate, profitable boost in traffic, leads, and sales; both offline and online.
Need More? Here’s a FREE Guide.
Check out our e-book, 16 Killer Tactics Proven to Boost Quality Website Traffic, and dive deeper into ways to drive organic traffic to your site.
Published in Branding