Business owners have it rough when it comes to maintaining their brand’s consistency, especially online. There are a plethora of venues and outlets each brand needs to consider: advertising campaigns, social media outlets, email campaigns, press releases, and blog articles. But there is one cornerstone for every brand: the website.

For many businesses this is, and should be, the most important first step in building an online presence. This is where Responsive Web Design steps in. Your website needs to be accessible to as many people on as many devices as possible.

What exactly is Responsive Web Design?

The term Responsive Web Design was coined by Ethan Marcotte in May 2010 in an article on A List Apart. At the time, the idea was simple: use a flexible foundation to build your website on (and thus your online brand), and be prepared for the future.

Responsive Web Design is a pattern of design that focuses on digital media’s ability to be flexible and fluid. It builds one website, with one codebase, to execute one theme, consistently, across any platform or tool that visitors will use.

This does not mean each element will be in the same place on each screen size your site is viewed on! Fluid and flexible designs change according to the environment they are presented in, and according to each environment they adapt to their most optimized presentation for that environment.

Simply put, Responsive Web Design is about cross-device compatible design – one template, one workflow, and one central place to manage the content for your website.

Why this is powerful.

As a business owner, you know how busy the world is. There is no time (or money) to create and manage multiple platforms for the web. And yet, there are simply too many platforms which your visitors are using not to target as many platforms as possible.

Responsive Web Design takes this problem and gives you a solution: you can have a website that works beautifully on any internet capable device.

And even more powerful…

For Search Engine Optimization, one site with one primary URL and no redirection is better for your site’s ability to be found. Maximizing your visibility on the web is essential for your business.

What about Apps?

Apps are powerful tools, but they are more complex, and often unnecessary, for a large majority of businesses. Apps create another layer of data to manage, and are often more appropriate for businesses either with specific products that thrive on digital data or that are large enough to support an apps’ development and distribution.

Our Strategy

At Strategy, we focus on building your business’s brand and making your company irresistible to your customers. A Responsive Web Design is a good first step. To learn more about how Strategy can help you take this step, or how we can help you further develop your brand, contact us today.

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