Portals: Creating Human Value
Strengthen Your Human Resources & Connect with Customers
Many websites are static, meaning that the same information is shown to all visitors. With a web portal, your customers log in with a personal account and have a customized user experience based on who logged in.
For example, a customer who purchases from you can log in to your site and view previous orders, purchase history, or see customer-specific special pricing. Before web portals, the customer would need a direct contact or representative to access this information.
Web portals can also be used to offer subscriptions or memberships with “members only” content. Online blogs and magazines are able to restrict access to articles and content to paid subscribers while still offering limited content to non-subscribers.
Over the years, we’ve built a ton of web-based portals. They generally fall into three categories: an HR portal for employees; a customer portal where customers can attain special information available only to existing customers such as documents, special pricing on products, etc.; or an extension of customer service allowing customers to self-serve themselves with billing, deliverables, knowledge bases, or various other customer service related content.
Would a portal help your organization by providing a central repository for employees to access corporate information or for your customers to access special resources? Reach out to us today to discuss how a portal could benefit your organization… and the cost is likely less than what you may imagine. If you have Office 365, you may already have one of the most powerful portals on the planet. Let’s talk!
Published in Web Development