If you’re looking for an effective, measurable way to engage with customers online and drive more traffic to your company’s website, then Google AdWords is a great option (Besides the helpful insight of Strategy’s blog, right?).

Search Engine Optimization (SEO) is a critical part of your marketing strategy. Most businesses need to supplement their organic SEO tactics with paid options like Google AdWords. Google AdWords drives traffic and increases lead volume and sales by improving search results on Google and its partner networks, e.g., YouTube and Gmail.

Easy to Get Started

With Google AdWords you are in complete control. By using keywords for your target audience, you’re able to directly reach people who have an interest in your product or service. As you learn more about how your target audience responds to your ads and offers you can easily update search terms and ads.

Budget Friendly

Google AdWords is flexible for businesses of all sizes. Set your budget based on your desired reach and results and adjust as you go.

Improve & Adjust

Google AdWords results are immediate so you can track the progress of your ad. Strategy can help you map out a test plan to evaluate customer response and with various approaches. For example, some of the keywords may be priced too high so we can test a variety of keyword options and create offers that resonate with your customers.

Here are some tips to get you started:

1. Keep it Relevant

Ads should be short, sweet and to the point. Address questions like, “What is your business?” or “What does my business offer?” For suggestions, look at competitors and see how they advertise.

2. Call-To-Action & Offers

When creating an ad include a Call-To-Action. Phrases like “Order Now” or “Contact Us Today” is a great way to influence your audience to engage with your company. A special offer is another way to connect with customers, for example create a white paper that answers FAQ’s and offer it in exchange for an email address on a landing page.

3. Be Smart with Keywords

This is essential for reaching the right audience. A great way to identify keywords is to think about the possible ways people might describe the products and services you offer, for example, you might be an interior designer but people may also search on the term decorator. Keywords don’t have to be one word, phrases are often more effective than a single search term.

4. Add Negative Keywords

Stop certain terms and phrases from targeting your ad. Choose search terms that are similar to your keywords, but specify that people are looking for a different product. This will make your website more relevant by driving the right kind of traffic.

5. Change It Up

If at first you don’t succeed, keep learning and testing. Over a period of time as you apply lessons learned results will improve.

At Strategy, we can manage your Google AdWords and other pay per click campaigns. We’ll research keywords and report and adjust monthly, so we maximize successful results for your business. Contact us today or for more tips and advice on how to improve your business online.

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