WHY SHOULD I USE PAY-PER-CLICK ADVERTISING?
Search Engine Optimization (SEO) is a critical part of your marketing strategy. Most businesses need to supplement their organic SEO tactics with pay-per-click (PPC) options like Google’s AdWords. Google AdWords increases traffic and leads by improving search results on Google and its partner networks, e.g., YouTube and Gmail.
Improve Search Results
With Google AdWords you are in complete control. By using keywords for your target audience, you’re able to reach people who have an interest in your product or service. As you learn more about how your target audience responds to your ads and offers you can easily update search terms and ads.
A Flexible Approach That Fits Your Goals
Google AdWords is flexible for businesses of all sizes. Set your budget based on your desired reach and results and adjust as you go. Google AdWords results are immediate so you can track the progress of your ad. Strategy can help you map out a test plan to evaluate customer response and various approaches. For example, some of the keywords may be priced too high so we can test alternate keyword options and create offers that resonate with your customers.
GOOGLE ADWORDS SUCCESS STORIES
Mid-America Coach wanted to increase website traffic and leads for their mobility vehicle and shuttle bus business. Strategy partnered with Mid-America Coach to implement Google AdWord campaigns which led to a significant increase in impressions and leads and a reduction in the cost per lead. Critical success factors of their Google AdWords success include: a good lead tracking system, consistent Google AdWords budget, ongoing optimization of the keywords and budget allocation, and strong ad messaging.
AUSTIN HARDWARE & SUPPLY
Austin Hardware, a distributor of industrial and vehicular hardware used Google AdWords to increase traffic to their website which houses over 15,000 parts. Strategy worked with Austin to optimize their Google Adwords placements and budget, and implement a process to better track the source of online orders and the Return of Investment ROI. Ongoing adjustment, tracking improvements, and improved on-page content contributed to the success of Austin’s AdWords campaigns.