When it comes to advertising your business or brand online, there are many pay-per-click (PPC) advertising options to help increase website traffic, engagement with customers, and leads.

Although both Google and Facebook Advertising platforms have advantages, one platform may be better for your advertising goals.

Read below to learn about their similarities and differences:



With over 1.55 billion monthly active users, there’s a lot of potential traffic gain for your business.

As the number one social networking site, Facebook is great for building awareness, engagement, and lead generation. Facebook ads help you reach beyond current friends and fans to those who are not familiar with your products and services via images.


As the most popular search engine, Google can reach over 2.6 Billion people every month.

With Google AdWords, you reach individuals who are already looking for something similar in your industry. Google AdWords can drive traffic and increase lead generation by marketing through search results on Google via keywords.



Facebook offers a wide range of flexible targeting options.

You can choose the audience for your ads based on interests, demographics, and location. Facebook also allows you to upload email lists to target those customers and look-alike audiences.

Retargeting enables you to target people who visited your website on Facebook. Ads not only direct traffic to your Facebook page, but can also drive traffic to your website or specific landing pages where you can capture additional information about your audience.


Ads on Google are prompted by search terms, also known as keywords. You can target industry related words, branding keywords, and filter to a geographical location.

Once someone searches on Google, your business ad can appear at the top or next to the search results depending on the competitiveness of the search term.



Advertising on Facebook allows people to purchase their ad on a click-based or impression-based fee.

This flexibility allows you to get your ad in front of thousands of people. It also allows you to adjust your ad campaign based on the budget and goals.


AdWords is setup so you pay each time someone clicks your ad.

It allows you to adjust your campaign based on how much you’re willing to spend. Working on a cost-per-click basis, companies are only charged when their ad is clicked by a user.


With both Facebook and Google, testing is a critical part of the process to optimize your budget and results. A series of tests might include keywords, messaging, graphics, audiences, and offers to help you better understand your targets’ interests.

Contact Strategy

The Strategy team helps to evaluate options encompassing your goals, budget, and other criteria. Read more about advertising with Facebook and  Google AdWords on our blog.

Need to increasing friends and fans, engagement, traffic and leads?  Contact us today.

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