You might’ve heard of Google+.

Chances are though, you’ve probably never seriously used it — or you don’t anymore.

Google+ is a social media service like Facebook or Twitter, but it’s never reached a similar level of popularity.

Along with low user levels, Google+ has been plagued by security breaks and data breaches. In light of these problems, on April 2nd, 2019, Google+ (for consumers) is officially kicking the bucket.

Here are some helpful insights to help you navigate through the Google+ shut down.

Initially, Google had plans to shut down Google+ in August 2019 after discovering an API bug last October. This exposed the private details of over 500,000 users.

But after discovering a second bug that could’ve potentially stolen the private data of 52.5 million users, they bumped the deadline to April.

You may have already received this email notifying of your account closing:

Google+ Shutdown Email

While consumers are left without Google+, businesses don’t necessarily have to worry. Google+ for your G Suite account will remain active with new enhanced features.

But what about consumers and business who find Google+ lackluster?  There’s a more robust platform waiting for you – Google My Business.

What is Google My Business?

Google+ might’ve been a failure for customers, but Google’s given birth to a very helpful tool for consumers and businesses across the world: Google My Business.

The Google+ service focused on organizations and individuals sharing and discovering content relevant to them.

Google My Business builds on this idea for the world at large, using the Google search engine to help businesses and individuals. This information includes address, hours, phone number, website,  busy hours, and more.

Even better – Google My Business allows local businesses and communities to interact in powerful ways. For example, with the Q&A feature, customers can ask specific questions about the business. Rather than using 1+, these questions can be up-voted. And the buck doesn’t stop there. Consumers can book appointments, leave reviews, and see upcoming events, too.

Why Should I Use Google My Business?

Google My Business is a powerful tool for business owners to connect directly with consumers with content to keep them informed and engaged. It leverages the connection aspects of Google+ together with the Google search engine to deliver business directly to your door.

With Google My Business, you can manage and respond to reviews, create posts, upload pictures, and even create a website with the information you’ve already posted. All of this is provided completely for free by Google. Google My Business is a powerful tool which can give you free advertisement, free web services, free search priority, and free business.

Unlock the Power of Google Today

Marketing is difficult, and it can be hard to know how to best manage your tools, like Google My Business, to best support your company. If you need help with your marketing or website, contact Strategy. As a Google Partner, we can help you grow your business and online presence to new levels.


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