Strategy Career - Content Specialist / Copywriter

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Content Specialist / Copywriter

What You’d Be Doing

Overview

The Content Specialist is responsible for developing content to accomplish customer goals and the execution of marketing tactics.

Responsibilities

  • Collaborates with the Director of Marketing and marketing team to develop and execute content strategies and tactics based on the project objectives and results.
  • Develops compelling content with the appropriate information, tone, and audience understanding to achieve desired response.
    • Ad Copy
    • Landing Page Copy
    • Social Media Content
    • Website content, including blogs
    • Email Copy
    • Collateral, i.e., brochures
  • Develops/Executes SEO strategies to achieve tactic objectives.
    • Local directories, link building
    • Keyword research
    • Content optimization
    • Website optimization
  • Initiates timely, clear communication:
    • With customers-for edits, approvals, information, results, and updates.
    • With Strategy team-for execution
  • Demonstrates initiative to resolves issues quickly and effectively and identifies bottlenecks and issues requiring assistance.
  • Uses data and knowledge of the customer and best practices to proactively recommend changes to existing tactics, next steps, additional services, etc.
  • Uses tools such as Asana (project management), Harvest (time-tracking), Microsoft Office Suite.

Required Skills

  • Strong writing/editing skills
  • Basic understanding of marketing principles
  • Basic understanding of SEO principles
  • Strong analytical skills
  • Excellent organization and attention to detail
  • Ownership and problem-solving
  • Ability to manage multiple priorities and projects
  • Written, verbal, and nonverbal communication skills
  • Motivated and excited to learn new things

Required Experience

2+ years of experience with content development.

1+ years of experience with SEO strategies, for example on page optimization, local listings, backlinks etc.

Required Education

Bachelor’s degree in marketing, communications, business or related field.

  • Max. file size: 64 MB.