The Common Framework is a growing microsite platform for 18 Vertiv business partners who provide products and services for IT, HVAC and critical infrastructure needs across the nation. Together, they share a common goal of increasing their brand’s online visibility while increasing awareness through ongoing marketing efforts.
Strategy created the Common Framework platform to give each business an affordable way of enhancing their online visibility through website and marketing solutions. Each Vertiv partner shares common content with the other partners but has unique pages that address their own products and services.
Each Vertiv business partner faced similar challenges: online visibility and performance, an outdated or no website, and limited marketing efforts.
As their competition grew, the Common Framework members needed a partner who could help them accomplish shared goals and provide an advantage while helping them manage their website including significant product information.
We partnered with the Common Framework to provide ongoing design, web development, and marketing support to improve search performance, increase website traffic, and improve customer engagement. Our scope of work included: